Microsoft’s Contradictory New Marketing Campaign: Life Without Walls Means You Don’t NEED a Window, Dummy

(www.sass-pants.com) — I laughed out loud last night when I saw a commercial from Microsoft’s new “Windows: Life Without Walls” marketing campaign. There was nothing inherently wrong with it per se, but let me ask you this:

Where in the world would you put a window if you didn’t have any walls? And why would you need one anyway?

Obviously “Windows” refers to the software, not a literal window with glass and a sash and whatnot, but how is it that nobody saw a problem with this? Without a wall, you don’t have a window, either. Pretty basic logic.

And it’s clear that Microsoft grasps that logic because the ad below depicts someone who just cut a window-like hole in the shape of the Windows logo into a wall:

Without the wall, he’d just be standing on a platform in front of a big open space. (Click to see a larger version.)

So what’s the deal, Microsoft? Did you think no one would notice that contradiction? Or that we wouldn’t care if we did? Well, Microsoft, I noticed, and I care. Why don’t you?

Contents Copyright © 2009 Kristen King

(image courtesy of Microsoft’s PressPass)