As a BzzAgent, I receive free products and coupons/vouchers for free products all the time in exchange for my creating “buzz” about them with honest reviews. I have several reviews ongoing right now, and I will be blogging about all of them. First up is Welch’s® Refreshingly Simple™.
According to my BzzAgent campaign info:
Welch’s® Refreshingly Simple™ contains just a handful of honest ingredients and none of the stuff you don’t want. That means no artificial sweeteners, preservatives, artificial flavors or high fructose corn syrup—just simply wholesome deliciousness.
Welch’s® Refreshingly Simple™ is available in a variety of delicious flavors, including Peach Mango, Concord Grape, Strawberry Raspberry, Orange Pineapple Apple, and Passion Fruit. Find it in 59 oz. bottles ($2.99) and 8 oz. six-packs ($3.49) at retailers near you, including Walmart, Kroger and Publix, for starters. Learn more at Welchs.com.
I was excited about this particular campaign because we’re looking for healthy options for the kids and always interested in variety. The “Refreshingly Simple” name and promise of no high-fructose corn syrup made me think I’d be reviewing 100% fruit juice (Welch’s 100% Grape Juice is concord grape perfection). But to my dismay, when I read the nutrition label on my bottle of Peach Mango, I saw it contains only 15% juice.
I was further dismayed by the ingredients list. Welch’s was very clear that there’s no high-fructose corn syrup (HFCS) in this product, and the ingredients for this flavor certainly support this claim. But when I see “a handful of honest ingredients” and “none of the stuff you don’t want” on the marketing for my Peach Mango juice, I expect those ingredients to be, you know, peach juice and mango juice, in that order. Because that’s all I want in my juice, and I can’t think of anything simpler than that.
Know what’s not simple? Nine ingredients, the first of which is water, followed by sugar, then apple juice concentrate, grape juice concentrate, citric acid (for tartness), natural flavor (whatever THAT means), and then in the seventh and eighth positions we have mango juice concentrate and peach juice concentrate, and then finally beta carotene (for color). So of my 15% juice, at least half of that but probably a lot more is apple and grape juice, not even the fruits in the name of the product.
I’d like to remind you here that this is Refreshingly Simple™ in Peach Mango. I don’t feel refreshed. I feel misled, and I’m not real happy about it.
Would I recommend this product to another mom?
Not likely. It’s better than fruit punch with nothing resembling fruit in it, but it sure as heck isn’t what I expected with the name and the promotional language.If I hadn’t received this for free, I never would have tried it at 15% juice with sugar as the second ingredient; I definitely would not have purchased it. This left a bad taste in my mouth both figuratively, because I’m pissed, and literally because it’s fricking sweet and eww.
My kids, on the other hand, didn’t give a crap what’s in it because it was Mommy’s New Juice and was much sweeter than they’re used to, even heavily diluted, and they loved it. They’ve begged for it daily. And when we finish the last serving tomorrow (because despite the fact I’m not thrilled, I hate wasting things and it’s not exactly poison) they’re going to keep asking for it and despite the fact that they’re geniuses I’m not sure they fully grasp nutrition labeling. But they do generally grasp the word no, and that’s what I’ll be saying when they try to put it in the shopping cart at our local Publix.
The Bottom Line: There are worse options out there, but I definitely will not be purchasing Welch’s® Refreshingly Simple™ in the future.
Have you tried this product? Leave a review in the comments! I’d love to hear what you think.
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